North Pier in Blackpool, a historic Victorian landmark with a £2.3m annual turnover, is now for sale offering income from concessions, kiosks, theatre and arcade. North Pier in Blackpool, a historic Victorian landmark with a £2.3m annual turnover, is now for sale offering income from concessions, kiosks, theatre and arcade.

Historic pier in iconic seaside town goes up for sale

North Pier in Blackpool, a historic Victorian landmark with a £2.3m annual turnover, is now for sale offering income from concessions, kiosks, theatre and arcade.

A historic pier in an iconic seaside town has gone up for sale.

The Grade II-listed North Pier in Blackpool, which opened on 21 May 1863, was bought in 2011 by the Sedgwick family, which also owns the town’s other two piers.

Estate agents Avison Young said the landmark’s turnover last year was £2.3m, and they are looking for “sensible offers” for the Victorian promenade attraction.

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Directors for Northern Victorian Pier Ltd said selling it was “a decision we’ve made with a heavy heart”, but that they had “chosen to focus [their] attention on the wider portfolio, including Central and South Piers”.

North Pier in Blackpool, a historic Victorian landmark with a £2.3m annual turnover, is now for sale offering income from concessions, kiosks, theatre and arcade.
A GSV of The North Pier in Blackpool. (Jam Press/Avison Young)

The attraction comes with kiosks, an arcade, a theatre and a bar, as reported by Luxury Property News.

While the previous owner made around £2.3 million in total income in the year ending December 2024, the new owner can expect to earn £154,000 a year from concessions alone.

Concessions in this context refer to income earned from letting other businesses operate within the venue, such as small shops or kiosks paying rent.

North Pier in Blackpool, a historic Victorian landmark with a £2.3m annual turnover, is now for sale offering income from concessions, kiosks, theatre and arcade.
A GSV of The North Pier in Blackpool. (Jam Press/Avison Young)

The building, which predates the resort’s tower by 31 years, stretches about 1,410 ft (430m) out from the shore.

It was built from a wooden deck above a substructure of cast iron girders.

North Pier currently employs ten full-time, three part-time, and approximately 40 seasonal staff and includes the Joe Longthorne Theatre, an amusement arcade, a two-tier Victorian carousel, electric train and a variety of cafes, takeaways and bars.

North Pier in Blackpool, a historic Victorian landmark with a £2.3m annual turnover, is now for sale offering income from concessions, kiosks, theatre and arcade.
The North Pier in Blackpool. (Jam Press/Avison Young)

The town’s other two piers, the Central and South piers, were opened in 1868 and 1893, respectively.

The North Pier’s listing reads: “The renowned North Pier is prominently set in the heart of Blackpool’s central tourist attractions, directly on the seafront and a stone’s throw from the iconic Blackpool Tower.

“It retains its Victorian grandeur and traditional characterised construction with a wooden deck above a substructure of cast iron girders, cross members and screw piles, providing a significant footprint of circa 13,500 m2.

North Pier in Blackpool, a historic Victorian landmark with a £2.3m annual turnover, is now for sale offering income from concessions, kiosks, theatre and arcade.
The North Pier in Blackpool. (Jam Press/Avison Young)

“The pier’s promenade deck is lined with wooden benches with ornamental cast iron backs.

“At intervals along the pier are hexagonal kiosks built around 1900 in wood and glass with minaret roofs topped with decorative finials.

“The prominent buildings to the foreshore and pier head, including the main entrance, arcade, theatre and bar (built in 1903, 1939 and 1960s respectively), help to draw footfall off the Golden Mile, whilst a mix of traditional kiosks, along its length, provide various retailing opportunities.”

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